Shindig created a large scale brand identity for Hilary & Alex’s Forest Lake Club wedding in the Poconos. FLC is like a private luxury sleep away camp for adults, so we wanted to create a brand that felt like a summer camp.
We chose natural and neutral tones with dark green and metallic copper to add and little bit of formality. Outdoorsy iconography mixed with sporty type ran throughout all the pieces including menus, wooden drink stirrers, matches, and cocktail napkins. We created a detailed map and schedule of events that greeted guests in their cottages.
Tables were named for important streets in the couples’ past and hand written on wooden planks. We even created a branded corn hole set and raw wood high top tables.
The look was so perfectly outdoorsy we even attracted a party crasher! (see last picture)
